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Including CPTV and WNPR in your marketing campaign is an ideal way to target a unique audience that commercial broadcasting can't reach.
What is an underwriter or a sponsor?
An underwriter or a sponsor is the term used for an individual or company whose monetary contribution goes to fund the station's programming or operation costs. In return for you dollars, you receive advertising and exposure via our multi-media network.
What is a credit or a spot?
Credit and spot are terms for a commercial. Because public broadcasting is noncommercial, we cannot call sponsor messages "commercials." Program underwriters legally need to be identified, and they deserve recognition for their contribution to the station.
Does public broadcasting only cater to the affluent or upper crust?
CPBI prides itself on the variety of programming and outreach that touches many different people. Some examples include:
. CPTV Kids programming features 11 hours of children's programming each weekday, and two and a half hours each weekend morning. Parents trust PBS' programming as a safe haven for their children, free from violence and commercial clutter.
. CPTV's prime time and weekend programming features a mix of science and nature, arts and culture, cooking and home, and original programming focusing on Connecticut.
. WNPR's Essential Radio is a weekly one-hour program that combines creative storytelling, vivid sound and in-depth journalism, the type of programming that sets public radio apart from everything else on the dial. You can hear thought-provoking features and discussions ranging from the death penalty and religion, to the risks of terrorism in America, stories of every day people, and celebrations of holidays and traditions.
. Medicare Rx: Your Guide to the New Prescription Drug Benefit: this one-hour live in-studio town meeting focused on Medicare's new prescription drug benefit, which went into effect January 1, 2006. The program featured a panel of experts who answered many questions from Medicare beneficiaries. Connecticut has over 500,000 eligible recipients of the prescription drug benefit, from all walks of life, ages and abilities. The project also featured a statewide campaign to educated Connecticut residents about the new prescription drug benefit.
. Understanding the Divide: part of CPBI's diversity initiative, this one-hour documentary focuses on the personal stories of nine families and individuals of different races, cultural backgrounds and religions from towns and cities around Connecticut. In addition to sharing experiences of struggle and challenge, the documentary also shows situations where individuals of diverse backgrounds have come together successfully in their workplaces and communities.
. Ready to Learn: An initiative designed to train daycare providers, care givers and parents to apply a vital role in the educational and social development of their children.
What can my television or radio message say?
Underwriter Guidelines
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